If the process of adding an RSS news feed to your firm’s website is about to begin, congratulations are in order. This signifies that you have researched at least in some way the myriad reasons that companies today are selecting RSS news feeds for their own websites. But once all your exploration is done of why adding an RSS news feed is such a wise idea (ranging from improving original content creation to boost an online search based ranking to delivering quality content to your current customers to adding to the hits you receive to your site), how do you actually go about selecting from the long RSS news feeds list out there?
One way is to go directly to the source, which in this specific case is the search engine companies that determine rankings and that millions of people use. Major sites will rank every RSS news feed that has any relevance and will post those results in online articles that describe why specifically one RSS feed list or RSS news feed is better than another one. Use these articles to further broaden your own knowledge of how an RSS feeds list works and which feeds are more beneficial than others, especially as it relates back to your own business and its functions.
Another method to use is to try out an RSS news feed for a trial period. This requires less research and more intuition, but it still should require a bit of a background check on the RSS news feed if anything. So for every news RSS feeds list you check out or entertain the idea of using, do a quick background search for anything negative that people may have posted about these feeds. If the site is poorly run or operated, someone likely will have written about it. And if you happen to be good at poring through these search engines for information, whatever is out there will show up in your search.
If all else fails, see which RSS news feed some of your competitors or similar businesses are utilizing. You are not copying from them or cheating if you join the same RSS news feed that they have joined. If they are having success using their own feeds, you can assume that you will experience the same kind of success as well. Consider it your own research on selecting these feeds.